Thoughtful books for a world being reshaped by technology

Artificial intelligence is already reshaping how charities raise funds, run their operations and deliver services. Yet for many leaders, it remains uncertain territory: full of promise, risk and unanswered questions.

Drawing on research with 275 charity leaders across the UK and United States, alongside in-depth interviews with practitioners, technologists and academics, this book explores where AI is genuinely strengthening impact — and why so many organisations still struggle to use it well.

Through real-world case studies from organisations including UNICEF, Save the Children and Oxfam, it shows how AI is improving fundraising, operations and frontline services when applied with judgement and care. It also examines the barriers that hold progress back: uncertainty, limited capacity and deep concerns about ethics, governance and trust.

At its core, this is not a book about technology. It is about leadership.